You can’t say whether your SEO is actually working.
Nor can your agency. They prefer not to be asked.
The Trust Signal Diagnostic exists to give you the answer your agency cannot. Marc personally reviews fifty trust factors on your site, scores it on the Trust Signal scale, and returns a written diagnosis with a prioritized action list. In plain English. Inside five business days. You pay once. The report is yours.
Personally reviewed by Marc Wajsberg. One report, fixed price, no retainer waiting on the other side of the engagement.
Founder & principal strategist · 30 years advising mid-market businesses across Europe and the United States
After thirty years inside this industry, I will say what most consultants will not: most monthly SEO retainers exist because clients cannot tell the difference between work and the appearance of work. Keyword chasing. Retainer renewals. Vanity dashboards reviewed on quarterly calls that nobody acts on. The Trust Signal Diagnostic exists to put that difference in writing. Every report that leaves this office is reviewed by me before it reaches you, written so a business owner with no technical background can hand it to a developer or do the work themselves. If you read your report and find it does not match what I have said here, the refund is automatic.
An audit written for the business owner, not the agency.
Three things distinguish a Trust Signal Diagnostic from the audits you have received before — what gets examined, how it gets scored, and what you receive at the end. Each was built in response to a complaint Marc heard so often it stopped being anecdotal: that the report was an automated tool with the brand swapped at the top, that the findings were technical warnings nobody could act on, and that there was no scale against which a score could be judged good or bad.
Fifty trust factors. Manually reviewed.
Not an automated crawl with the brand swapped at the top. Marc examines fifty factors across backlinks, content authority, technical integrity, behavioural signals, and brand presence. Each finding is tied to a commercial outcome you can act on, not to a technical warning you cannot.
Scored on a published scale.
Your site receives a single Trust Signal Score from 0 to 100, plotted on the same five-band scale every diagnostic uses. You see exactly where you stand against the threshold at which Google and AI Overviews begin citing sites as sources.
One report. Five business days.
A written diagnosis, a prioritized action list, and a 30-minute review call. Plain English throughout. The report is yours to keep. Implement it in-house, hand it to your developer, or engage us separately for done-with-you support. The choice arrives after the report exists, not before.
One scale. Every diagnostic plots a site against it.
Every Trust Signal Diagnostic produces one number between 0 and 100, plotted on this scale. You see where your site stands today. You see the threshold where Google and AI Overviews begin citing sites as sources. The action list closes the distance between them.
From invisible to page-one authority, in a category where trust is the product.
A high-end real estate agency arrived with a strong reputation in its physical market and almost no presence in the search results that mattered. Twelve months after the diagnostic, with the action list implemented, the same factors that determine outcomes for considered-purchase B2C brands and professional services firms produced the numbers below.
(12 months)
(12 months)
commercial-intent terms
start → finish
Client identified by category for reasons of professional discretion. Search Console data referenced under NDA; the diagnostic artifact opposite is anonymized.
Anonymized excerpt. Illustrative of the diagnostic deliverable format. The full report is delivered as a written document.
Four steps. Five business days.
Nothing happens that you do not see. There is no agency-side back-and-forth, no junior pass before a senior review, no automated tool’s output dressed up as a report.
Order
Choose the diagnostic plan that fits the scope. Stripe-secured checkout. Fixed price, no recurring charge.
Provide access
A secure form requests read-only access to Google Analytics and Search Console. Your data remains your data.
Senior analysis
Marc reviews the site personally. Thirty years of marketing experience, one set of hands, no automation in the loop.
Receive the report
Within five business days: a written diagnosis, a prioritized action list, your Trust Signal Score on the scale above, and a 30-minute review call to walk through it.
The objections we hear before clients order.
How is this different from an automated SEO audit tool?
Automated tools find surface-level technical errors and stop. The Trust Signal Diagnostic is conducted manually by Marc, who connects each finding to a commercial outcome. The deliverable is a prioritized roadmap, not a list of warnings. The output reads like the document an experienced consultant would write after a week with your site, your data, and your category. Tools do not produce that document.
Will I receive a confusing list of technical problems?
No. The report is written for the business owner. Technical findings are explained in plain English, with the recommended action stated as a single concrete instruction. Hand it to a developer if you have one, or to any competent web professional. If anything is unclear, the 30-minute review call exists for that reason.
Is this just another monthly retainer in disguise?
It is not. The diagnostic is a fixed-price, one-time product. The price you see is the price you pay. No automatic enrollment, no retainer requirement, no quiet recurring charge appearing the month after. If you want help implementing the report once you have it, done-with-you or done-for-you support is available on a separate engagement. That decision arrives after you have read what is in the report, not before.
What if my agency tells me I don’t need this?
Of course they will. They have built their business on you not having an independent second opinion. The Trust Signal Diagnostic exists precisely so business owners can verify what their agency claims. If your agency is doing good work, the diagnostic will confirm it. If not, you have grounds to act. Either way, the answer is yours — not theirs to manage. That alone is worth the price, regardless of which conclusion the report reaches.
I run a professional services firm. Does this apply to my category?
It does. The trust factors that determine whether Google and AI Overviews surface a site are largely category-independent. Authority signals, content depth, technical integrity, and brand presence pull in the same direction for a consultancy as they do for a wellness brand or a real estate agency. The action list adapts to your category. The diagnostic methodology does not.
What if the report does not match what I expected?
There is a written guarantee. If the report is not the most thorough, actionable, plain-English analysis you have received, Marc either fixes it or refunds the full amount. The decision sits with you, after you have read the report. Not before you have paid for it.
Who reads my data?
Marc does, personally. Every diagnostic is reviewed by him before it leaves the office. Analytics and Search Console access is read-only and revocable at any moment. Your data is not shared, sold, or used for any purpose outside producing your report.
The audit your last SEO agency
should have written.
Fixed price. One report, delivered inside five business days. Personally reviewed by Marc Wajsberg.
No retainer. No clever upsell. The refund clause is in writing.
From €1,295.One report, no retainer.
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