How We Achieved +191% Non-Branded Growth for a Luxury Real Estate Agency

A B2B SaaS company wanted a luxury real estate agency, one of its main clients, to become a generic top performer (not only on branded keywords) on the SERPs. For a year we set up an SEO strategy, focusing on generic keywords related to the properties they wanted to rent or sell.

Value Delivered:
Care for a pre-existing brand framework: we cannot blank out others, convince an established company to rebrand, etc. The work needs to be done within the limits that the current brand allows us to. We needed to achieve this result without the possibility to touch the domain name or the Google search console during a certain time frame.

The Challenge: Invisible in a High-Value Market

Over-reliance on Brand

The agency's organic traffic was almost entirely branded. They lacked visibility for high-intent, non-branded keywords like "luxury villas in [Location]" or "seafront apartments for sale."

Poor Keyword Ranking

For the most profitable keywords, they were either not ranking at all or were stuck on pages 2 and beyond of Google, rendering them invisible to potential buyers.

Technical SEO Issues

The site suffered from underlying technical problems that hindered crawlability and indexing, preventing even their best content from being properly seen by search engines.

The Solution: A Strategy Built on Trust & Authority

1

Diagnosis & Foundational Fixes

We began with a comprehensive technical audit of 200+ pages, identifying and fixing critical errors. We established a solid foundation so that our content strategy would have the maximum chance of succeeding.

2

On-Page Keyword Content

We developed a content strategy targeting the exact phrases potential clients were using, creating high-value blog posts, guides, and property listings that answered their questions.

3

Authority-Building & Link Acquisition

Next, we earned high-quality backlinks from authoritative real estate and luxury lifestyle publications, signaling to Google that the agency was a trusted voice in its niche.

The Results: A 12-Month Transformation

Key Performance Metrics (YoY):

Within a year, the agency's non-branded organic presence underwent a radical transformation, moving from near-invisibility to market dominance for high-value keywords.

+191% Increase in Non-branded Clicks

+84% Increase in Total Organic Clicks

Top Keyword Examples:

luxury apartments [city]
penthouse for sale [city]
waterfront homes [region]

The Business Impact:

This surge in targeted, high-intent traffic translated directly into a significant increase in qualified leads. By capturing users at the exact moment they were searching for luxury properties, we filled their pipeline with potential buyers, all without any additional ad spend.

Before

+191%

After

"The clarity and strategic direction provided were game-changing. The TrustSignal process gave us a clear, actionable plan that delivered tangible, impressive results. Our online presence is now as prestigious as our properties."

— Managing Partner, Luxury Real Estate Agency

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